Sport Business and the Law

Ben Odom,
Kelsey Copeland,


This course will provide an overview of the business and legal issues relating to sport organizations (including leagues, venues, and competitors) as an industry, including matters such as intellectual property, corporate organization, sports gambling, media rights, and athlete eligibility.

Who Should Enroll?

Any professional working within a sport organization who desires to learn more about the legal issues within sports business; or any professional that desires a transition into a sports business profession. This course is also for those individuals interested in the actual business activities that make a sport happen.

What You Will Learn:

Learners will understand fundamental legal principles common in business, particularly sport business. Learners will increase familiarity with and understanding of the major issues in sport law and business. You will enhance the ability to “issue spot” when considering sport law and business issues. Overall, learners will have an introduction to sport business and how the industry intersects with unique areas of the law.

Here are the topics we’ll cover:

Module 1: Course Introduction and Sports Entity Organization Foundations

Module 2: Intellectual Property and Sponsorship/Advertising

Module 3: Antitrust and Collective Bargaining Agreements

Module 4: Sports Betting, Gambling, and Gaming

Module 5: Media Rights In Sports

Module 6: Athletes and their Eligibility and Course Wrap-Up

Available Credits:



  • Can I use this information for legal advice?

    This course is not meant to be construed as legal advice. The information learned may serve as a basis to guide you in the correct direction. However, Stoops Colab cannot be responsible for counsel within the context of this course.

  • What is my projected weekly time commitment?

    You can expect to spend 6-10 hours per week reviewing course content, engaging in interactive videos, and discussion board conversations. You will also have one live check-in with the instructor during the course.

  • Are there any textbooks or required course materials?

    No, there is not! Downloadable forms, transcripts, and other useful resources will be made available to all learners.

  • How will this course be graded?

    This is a pass/fail course. You must score 75% to complete the course.

  • In this completely virtual course, how will I interact with others?

    This innovative learning format allows hardworking professionals to conveniently meet, collaborate, and network with other business professionals. Discussion boards allow for engaging conversations as well as the check-ins with the instructor.
    We also encourage you to join the Stoops Colab Community to further engage with learners, instructors, and the community. For more information, click here.

  • Which certification does this course fall under?

    This is the first of five courses required in the Certification in Privacy Law and Policy though there are no prerequisites to taking this course.

More Questions? Contact Us.